diff --git a/example/font/main.go b/example/font/main.go
index 81aaf3f..78fd112 100644
--- a/example/font/main.go
+++ b/example/font/main.go
@@ -2,10 +2,11 @@
 // Use of this source code is governed by a BSD-style
 // license that can be found in the LICENSE file.
 
-// +build ignore
+// +build example
 //
 // This build tag means that "go install golang.org/x/image/..." doesn't
-// install this example program. Use "go run main.go" to run it.
+// install this example program. Use "go run main.go" to run it or "go install
+// -tags=example" to install it.
 
 // Font is a basic example of using fonts.
 package main